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Die Rolle des Marketing im Kon...
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Kaapke, Andreas
Hilger, Angelika
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PR-Magazin : Informationen für Führungskräfte in der Kommunikationsbranche
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PR-Erfolgskontrolle: Ansätze und Instrumente zur Evaluierung markt- und gesellschaftsorientierter Unternehmenskommunikation
Hilger, Angelika
;
Kaapke, Andreas
- In:
PR-Magazin : Informationen für Führungskräfte in der …
26
(
1995
)
8
,
pp. 33-42
Persistent link: https://www.econbiz.de/10008129016
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