The name of a country, its logo(s) and slogan(s) are important vehicles for development of country brand equity. This paper shows some recent examples for country name changes and categorize country slogans and logos into groups. The study concludes that creating a coherent visual and verbal...

Since developing information systems – be it a whole system or only parts of it – has become uneconomical, the majority of enterprises favours acquiring such systems to developing them from own resources. Purchasing and implementing information systems, however, requires a methodology. One...

More and more enterprises throughout the world use Information Security Management System on the basis of an international standard package of British origin, the ISO/IEC 2700x. Security policy and the necessary controls are specified on the evidence of business scopes and the strategy of the...

A felgyorsult ipari, gazdasági, politikai vagy kulturális változások, az információs társadalom megjelenése, a globalizációval járó kitágult piacok, átalakult szektorok, megújult vállalkozási formák új szemléletet hoztak. A tehetségért (vagy ahogyan Florida írja kreatív...

The driving forces of the late 20th Century: the evolution of ICT and the globalization of the world market affected the relationship of the companies, evolved the system of supply chains (SC), the newest structure of material and information flows among firms and any other organizations. The...