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~person:"Kahn, Barbara E."
~person:"Ram, Sundaresan"
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Kahn, Barbara E.
Ram, Sundaresan
Sheth, Jagdish N.
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Legends in consumer behavior
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Bringing innovation to market : how to break corporate and customer barriers
Sheth, Jagdish N.
;
Ram, Sundaresan
-
1987
Persistent link: https://www.econbiz.de/10000741297
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Consumer behavior
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010337122
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3
Emotion, adaptive decision making and consumer behavior
Bettman, James R.
;
Kahn, Barbara E.
;
Keller, Punam Anand
-
2016
Persistent link: https://www.econbiz.de/10011446104
Saved in:
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Bringing innovation to market : how to break corporate and customer barriers
Sheth, Jagdish N.
;
Ram, Sundaresan
-
1987
Persistent link: https://www.econbiz.de/10004062361
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