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~person:"Kaiser, Harry M."
~person:"Kirchgeorg, Manfred"
~subject:"Consumer behaviour"
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The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental
marketing
research
Stach, Jens
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2019
Persistent link: https://www.econbiz.de/10012105022
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Akzeptanz ökologischer Produktalternativen : eine schematheoretische Betrachtung mithilfe impliziter und experimenteller Testverfahren
Rudolph, Katja
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2019
Persistent link: https://www.econbiz.de/10012027758
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User behavior in second life : an empirical analysis and its implications for
marketing
practice
Jung, Kathrin
;
Kirchgeorg, Manfred
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2007
Persistent link: https://www.econbiz.de/10013420398
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