article examines the impact of advertising on the demand for nonalcoholic beverages in the United States. We employed an AIDS … (almost ideal demand system) model of five jointly estimated equations that included advertising expenditures as explanatory … variables to evaluate annual U.S. consumption of nonalcoholic beverages for 1974 through 2005. Results suggest that advertising …

We propose a regime-switching model that allows demand to respond asymmetrically to upward and downward advertising … asymmetric advertising response. Results indicate that a decrease in milk advertising had a more profound impact on milk demand … than an increase did. An increase in milk advertising had no impact on milk demand, but a decrease could have an own-advertising …

milk and cheese, incorporating advertising expenditures. The model consistently accounts for sample-selection bias …, unobserved household heterogeneity, and temporal correlation. Generic advertising programs for fluid milk and cheese were … aggregate studies, the long-run generic advertising elasticities for cheese were larger than for those of fluid milk …

, incorporating an index of consumer dietary cholesterol concerns and generic advertising efforts by the American Egg Board and the … dietary cholesterol concerns. Simulating the model in a constant elasticity supply framework demonstrated that advertising …