Zheng, Yuqing; Kaiser, Harry M. - In: Agricultural and Resource Economics Review 37 (2008) 2
article examines the impact of advertising on the demand for nonalcoholic beverages in the United States. We employed an AIDS …As a first effort at modeling nonalcoholic beverage demand in a systemwide framework that includes bottled water, this … (almost ideal demand system) model of five jointly estimated equations that included advertising expenditures as explanatory …