The market impacts of generic dairy advertising are assessed using an industry model which encompasses supply and demand conditions at the retail, wholesale, and farm levels, and government intervention under the dairy price support program. The estimated model is used to simulate price and...

This article investigates the possible negative effects of bovine somatotropin (bST) and antibiotic use in cows on fluid-milk consumption in New York State. Based on data from a consumer survey, the potential change in milk consumption due to bST and antibiotic use is estimated. In addition, the...

While per capita fluid milk consumption has been declining for decades in the United States, generic fluid milk marketing activities sponsored by fluid milk processors and dairy farmers have helped mitigate some of this decline. We estimate that these marketing efforts have had a positive and...

The purpose of this paper is to document and describe a computer program which simulates the impact of alternative dairy policies and technologies on important dairy market variables such as farm and retail prices and quantities. Several policy and technology scenarios are simulated to...

A control model of the U.S. dairy sector was constructed to determine optimal policy when bovine somatotropin is released. Social welfare defined as consumer plus producer surplus minus adjustment and net government costs was maximized. Control variables were the milk support price and...