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Decomposing the variation in generic advertising response over time

Schmit, Todd M.; Kaiser, Harry M. - In: American journal of agricultural economics 86 (2004) 1, pp. 139-153

Persistent link: https://www.econbiz.de/10001934789

Decomposing the Variation in Generic Advertising Response Over Time

Schmit, Todd M.; Kaiser, Harry M. - 2010

A time-varying parameter model of fluid milk and cheese demand reveals that changes in age composition, race composition, and food spending patterns away from home were most important to changes in generic advertising response over time. Advertising response elasticities indicate that generic...

Persistent link: https://www.econbiz.de/10014029492

OPTIMAL CHOICE OF GENERIC MILK ADVERTISING EXPENDITURES BY MEDIA OUTLET

Pritchett, James G.; Liu, Donald J.; Kaiser, Harry M. - In: Journal of Agricultural and Resource Economics 23 (1998) 01

The largest portion of dairy and milk checkoff funds is spent on generic fluid milk advertising. These funds are distributed among four distinct media outlets-television, radio, print, and outdoor. Spending too little on one media outlet or too much on another constitutes a missed opportunity to...

Persistent link: https://www.econbiz.de/10005805368

IDENTIFYING THE EFFECTS OF GENERIC ADVERTISING ON THE HOUSEHOLD DEMAND FOR FLUID MILK AND CHEESE: A TWO-STEP PANEL DATA APPROACH

Schmit, Todd M.; Dong, Diansheng; Chung, Chanjin; … - In: Journal of Agricultural and Resource Economics 27 (2002) 01

A two-step model with sample selection is applied to panel data of U.S. households to estimate at-home demand for fluid milk and cheese, incorporating advertising expenditures. The model consistently accounts for sample-selection bias, unobserved household heterogeneity, and temporal...

Persistent link: https://www.econbiz.de/10005805373

AN ECONOMIC ANALYSIS OF THE U.S. GENERIC DAIRY ADVERTISING PROGRAM USING AN INDUSTRY MODEL

Liu, Donald J.; Kaiser, Harry M.; Forker, Olan D.; … - In: Northeastern Journal of Agricultural and Resource Economics 19 (1990) 1

The market impacts of generic dairy advertising are assessed using an industry model which encompasses supply and demand conditions at the retail, wholesale, and farm levels, and government intervention under the dairy price support program. The estimated model is used to simulate price and...

Persistent link: https://www.econbiz.de/10005806612

Socially-Responsible Certification Schemes for Smallholder Coffee Farmers: Economics of Giving and Consumer Utility

Verteramo Chiu, Leslie J.; Gómez, Miguel I.; Kaiser, … - Agricultural and Applied Economics Association - AAEA - 2014

We study consumer preferences for socially-responsible certified coffee based on alternative ways to distribute the price premium of the product. We use Becker, DeGroot, and Marschak (BDM) auctions in an experimental setting to elicit consumer willingness to pay for two socially-responsible...

Persistent link: https://www.econbiz.de/10011068670

Evaluating advertising strategies for fruits and vegetables and the implications for obesity in the United States

Liaukonyte, Jura; Rickard, Bradley J.; Kaiser, Harry M.; … - Charles H. Dyson School of Applied Economics and … - 2010

We investigate consumer response to various types of advertising for fruits and vegetables—a food category which health officials uniformly agree is significantly underconsumed in the United States. Using an adult, non-student subject pool of participants in the experiment, consumers’...

Persistent link: https://www.econbiz.de/10011070515

Examining consumer response to commodity-specific and broad-based promotion programs for fruits and vegetables using experimental economics

Rickard, Bradley J.; Liaukonyte, Jura; Kaiser, Harry M.; … - Charles H. Dyson School of Applied Economics and … - 2010

Generic promotion and advertising activities have traditionally been used to promote individual agricultural commodities. However, there is renewed interest in implementing a mandatory ―broad-based‖ promotion program for all fruits and vegetables, and this idea is highly controversial among...

Persistent link: https://www.econbiz.de/10011070532

Measuring the Impacts of Generic Fluid Milk and Dairy Marketing

Kaiser, Harry M.; Dong, Diansheng - Charles H. Dyson School of Applied Economics and … - 2006

marketing activities sponsored by fluid milk processors and dairy farmers have helped mitigate some of this decline. We estimate … that these marketing efforts have had a positive and statistically significant impact on per capita fluid milk consumption …. Specifically, over the 11-year period 1995 through 2005, we estimate that a one-percent increase in generic fluid milk marketing …

Persistent link: https://www.econbiz.de/10011070569

Status Quo Bias and Voluntary Contributions: Can Lab Experiments Parallel Real World Outcomes for Generic Advertising?

Messer, Kent D.; Kaiser, Harry M.; Schulze, William D. - Charles H. Dyson School of Applied Economics and … - 2004

This paper exploits a unique opportunity to test parallelism between the field and laboratory for the Voluntary Contribution Mechanism (VCM). Most commodities in the United States have checkoff programs assessing producers for generic advertising and promotion, a public good for producers....

Persistent link: https://www.econbiz.de/10011070575