Narrow search
Showing 1 - 10 of 25
Cover Image
Product innovation and product innovation marketing : theory and microeconometric evidence
Kaiser, Ulrich - 2001
the innovating firm invests in marketing, so that consumers become aware of the newly developed product. Firms first … theoretical model are that both the marketing of a product innovation and a firm's propensity to introduce an innovation decrease … a positive effect on product innovation and marketing effort. These findings are tested empirically using survey data …
Persistent link: https://www.econbiz.de/10011446211
Cover Image
Product innovation and product innovation marketing : theory and microeconometric evidence
Kaiser, Ulrich - 2003
Persistent link: https://www.econbiz.de/10001770421
Cover Image
Product Innovation and Product Innovation Marketing : Theory and Microeconometric Evidence
Kaiser, Ulrich - 2013
the innovating firm invests in marketing, so that consumers become aware of the newly developed product. Firms first … theoretical model are that both the marketing of a product innovation and a firm's propensity to introduce an innovation decrease … a positive effect on product innovation and marketing effort. These findings are tested empirically using survey data …
Persistent link: https://www.econbiz.de/10014099109
Cover Image
Product innovation and product innovation marketing : theory and microeconometric evidence
Kaiser, Ulrich - 2001
the innovating firm invests in marketing, so that consumers become aware of the newly developed product. Firms first … theoretical model are that both the marketing of a product innovation and a firm's propensity to introduce an innovation decrease … a positive effect on product innovation and marketing effort. These findings are tested empirically using survey data …
Persistent link: https://www.econbiz.de/10013428414
Cover Image
B2B or not to be : does B2B e-commerce increase labour productivity?
Bertschek, Irene (contributor); Fryges, Helmut (contributor) - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002137113
Cover Image
B2B or not to be : does B2B e-commerce increase labour productivity?
Bertschek, Irene; Fryges, Helmut; Kaiser, Ulrich - 2004
Persistent link: https://www.econbiz.de/10002264938
Cover Image
B2B or not to be : does B2B e-commerce increase labour productivity?
Bertschek, Irene; Fryges, Helmut; Kaiser, Ulrich - In: International journal of the economics of business 13 (2006) 3, pp. 387-405
Persistent link: https://www.econbiz.de/10003391129
Cover Image
B2b or Not to Be : Does B2b E-Commerce Increase Labour Productivity?
Bertschek, Irene; Fryges, Helmut; Kaiser, Ulrich - 2014
We implement an endogeneous switching-regression model for labour productivity and firms' decision to use business-to-business (B2B) e-commerce. Our approach allows B2B usage to affect any parameter of the labour productivity equation and to properly take account of strategic complementarities...
Persistent link: https://www.econbiz.de/10014029110
Cover Image
Differences in response patterns in a mixed mode : online/paper & pencil business survey
Kaiser, Ulrich - 2001
This paper investigates if significant differences exist between online and paper & pencil participants in a quarterly business survey in the German business-related services sector when respondents may freely choose to respond either online or by more conventional methods. It also analyzes the...
Persistent link: https://www.econbiz.de/10011446757
Cover Image
The effects of website provision on the demand for German women's magazines
Kaiser, Ulrich - 2001
What happens to demand if a magazine launches a website? This question is empirically analyzed for the German women's magazine market, a particularly large segment of the German magazine where fierce competition is reigning. Models for differentiated product demand are estimated on panel data...
Persistent link: https://www.econbiz.de/10011447038