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Product innovation and product innovation marketing: theory and microeconometric evidence

Kaiser, Ulrich - 2001

the innovating firm invests in marketing, so that consumers become aware of the newly developed product. Firms first … theoretical model are that both the marketing of a product innovation and a firm?s propensity to introduce an innovation decrease … a positive effect on product innovation and marketing effort. These findings are tested empirically using survey data …

Persistent link: https://www.econbiz.de/10010297768

Product innovation and product innovation marketing : theory and microeconometric evidence

Kaiser, Ulrich - 2001

the innovating firm invests in marketing, so that consumers become aware of the newly developed product. Firms first … theoretical model are that both the marketing of a product innovation and a firm's propensity to introduce an innovation decrease … a positive effect on product innovation and marketing effort. These findings are tested empirically using survey data …

Persistent link: https://www.econbiz.de/10011446211

Product innovation and product innovation marketing : theory and microeconometric evidence

Kaiser, Ulrich - 2003

Persistent link: https://www.econbiz.de/10001770421

Product Innovation and Product Innovation Marketing : Theory and Microeconometric Evidence

Kaiser, Ulrich - 2013

the innovating firm invests in marketing, so that consumers become aware of the newly developed product. Firms first … theoretical model are that both the marketing of a product innovation and a firm's propensity to introduce an innovation decrease … a positive effect on product innovation and marketing effort. These findings are tested empirically using survey data …

Persistent link: https://www.econbiz.de/10014099109

Product Innovation and Product Innovation Marketing : Theory and Microeconomic Evidence

Kaiser, Ulrich - 2015

the innovating firm invests in marketing, so that consumers become aware of the newly developed product. Firms first … theoretical model are that both the marketing of a product innovation and a firm's propensity to introduce an innovation decrease … a positive effect on product innovation and marketing effort. These findings are tested empirically using survey data …

Persistent link: https://www.econbiz.de/10014033896

Product innovation and product innovation marketing : theory and microeconometric evidence

Kaiser, Ulrich - 2001

the innovating firm invests in marketing, so that consumers become aware of the newly developed product. Firms first … theoretical model are that both the marketing of a product innovation and a firm's propensity to introduce an innovation decrease … a positive effect on product innovation and marketing effort. These findings are tested empirically using survey data …

Persistent link: https://www.econbiz.de/10013428414

B2B or not to be : does B2B e-commerce increase labour productivity?

Bertschek, Irene (contributor); Fryges, Helmut (contributor) - 2004 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10002137113

B2B or not to be : does B2B e-commerce increase labour productivity?

Bertschek, Irene; Fryges, Helmut; Kaiser, Ulrich - 2004

Persistent link: https://www.econbiz.de/10002264938

B2B or not to be : does B2B e-commerce increase labour productivity?

Bertschek, Irene; Fryges, Helmut; Kaiser, Ulrich - In: International journal of the economics of business 13 (2006) 3, pp. 387-405

Persistent link: https://www.econbiz.de/10003391129

B2b or Not to Be : Does B2b E-Commerce Increase Labour Productivity?

Bertschek, Irene; Fryges, Helmut; Kaiser, Ulrich - 2014

We implement an endogeneous switching-regression model for labour productivity and firms' decision to use business-to-business (B2B) e-commerce. Our approach allows B2B usage to affect any parameter of the labour productivity equation and to properly take account of strategic complementarities...

Persistent link: https://www.econbiz.de/10014029110