What happens to demand if a magazine launches a website? This question is empirically analyzed for the German women … differentiated product demand are estimated on panel data covering the period 1990 to 2000, showing that website provision does not … demand than competitors that did not go online. Descriptive evidence on the magazines? website contents shows that websites …

demand curves: the demand for the print medium and the demand for advertising space. Publicly available data on German women …'s magazines observed between 1998 and 2001 are used in the GMM estimation. Main findings are that my estimated marginals cost … coincide well with those of industry sources, magazines with a high circulation elasticity of advertising demand price markedly …

We analyze the relationship between website visits, magazine demand and the demand for advertising pages using Granger …

The effect of website provision on the demand for German women's magazines is analyzed using differentiated product … demand models estimated on panel data that cover the period 1990 2000. Descriptive evidence on the magazines' website … alternative econometric approaches to identify the demand model. A counter-factual analysis shows, however, that online magazines …

demand curves: the demand for the print medium and the demand for advertising space. Publicly available data on German women …'s magazines observed between 1998 and 2001 are used in the GMM estimation. Main findings are that my estimated marginals cost … coincide well with those of industry sources, magazines with a high circulation elasticity of advertising demand price markedly …

The effect of website provision on the demand for German women's magazines is analyzed using differentiated product … demand models estimated on panel data that cover the period 1990 2000. Descriptive evidence on the magazines' website … alternative econometric approaches to identify the demand model. A counter-factual analysis shows, however, that online magazines …

What happens to demand if a magazine launches a website? This question is empirically analyzed for the German women … differentiated product demand are estimated on panel data covering the period 1990 to 2000, showing that website provision does not … demand than competitors that did not go online. Descriptive evidence on the magazines' website contents shows that websites …

What happens to demand if a magazine launches a website? This question is empirically analyzed for the German women … differentiated product demand are estimated on panel data covering the period 1990 to 2000, showing that website provision does not … demand than competitors that did not go online. Descriptive evidence on the magazines' website contents shows that websites …