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We present and estimate a model of competition in a two-sided market: the market for magazine readership and advertising. Using data on magazines in Germany, we find evidence that magazines have properties of two-sided markets. The results are consistent with the perception that prices for...
Persistent link: https://www.econbiz.de/10010297404
Persistent link: https://www.econbiz.de/10002232518
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We present and estimate a model of competition in a two-sided market: the market for magazine readership and advertising. Using data on magazines in Germany, we find evidence that magazines have properties of two-sided markets. The results are consistent with the perception that prices for...
Persistent link: https://www.econbiz.de/10002515438
Persistent link: https://www.econbiz.de/10004821620
Persistent link: https://www.econbiz.de/10006158241
We present and estimate a model of competition in a two-sided market: the market for magazine readership and advertising. Using data on magazines in Germany, we find evidence that magazines have properties of two-sided markets. The results are consistent with the perception that prices for...
Persistent link: https://www.econbiz.de/10005098392
Persistent link: https://www.econbiz.de/10005499711