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~person:"Kakuda, Nakaya"
~subject:"Dissociative out-group"
~subject:"Input-output analysis"
~subject:"Konsumentenverhalten"
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Dissociative out-group
Input-output analysis
Konsumentenverhalten
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Kakuda, Nakaya
Wang, Zhi
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Dean, Judith Myrle
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Li, Meng
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The journal of product & brand management
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To be or not to be equal : the impact of pride on brands associated with dissociative out-groups
Lu, Yue
;
Wang, Zhanqing
;
Yang, Defeng
;
Kakuda, Nakaya
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 127-148
Persistent link: https://www.econbiz.de/10012798139
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