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~person:"Kalafatis, Stavros"
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Kalafatis, Stavros
East, Robert
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Journal of marketing management : MM
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The measurement and utility of brand price elasticities
Hamilton, Will
;
East, Robert
;
Kalafatis, Stavros
- In:
Journal of marketing management : MM
13
(
1997
)
4
,
pp. 285-298
Persistent link: https://www.econbiz.de/10006998119
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