This article concerns strategic moves developed by the Danone group since its creation. The proposed analysis shows that the group has considerably evolved, both at the levels of strategic business units and geographic markets. Changes have been conducted according to the strategic objective of...

Pourquoi Renault a-t-elle réussi son alliance avec Nissan ? Pourquoi Air France s'inspire-t-elle de ce modèle de coopération internationale pour mettre en oeuvre sa fusion avec KLM ? Propose des réponses à ces questions à travers un modèle de management des entreprises européennes....

"Bringing health through food to as many people as possible" - this is the strategic mission of the French Danone group who has become a leading actor in the food-processing industry: Danone is the world's number 1 for fresh dairy products, number 2 for infant nutrition and bottled waters, and...

This chapter investigates the role of e-leaders in building and maintaining collective awareness within virtual teams. The authors examine the effects of behavioral leadership orientation on collective awareness building. The study explores the bi-dimensional structure of both collective...

The globalization of business reflects the view that most companies have to compete in a borderless environment. Challenges and opportunities are tremendous especially in the European Community, where profound changes have been experienced (common currency, restructuring of Eastern Europe,...

The concept of alignment is often interpreted as a final or temporary consequence. It is often considered as a static concept, measured at a precise moment t, via scales of measurement, according to a quantitative approach. However, research papers with the aim of studying and examining the...