In this article we study the diffusion of Henderson and Venkatraman’s strategic alignment model (SAM) through the analysis of their 1993 seminal article’s legacy. We investigate all works that cite this article and show that this corpus constitutes a homogeneous research field that does not...

Propose des tests d'aptitude, de compréhension et de logique sous forme de QCM portant sur des mini-situations d'entreprises qui permettent de s'entraîner et de développer sa vivacité intellectuelle.

This research proposes a discussion of the current challenges met by the banking sector while shifting from a transactional to a relational marketing. Much is known about the organizational and technological requirements of any tansition to a customer oriented strategy,but litle was written...

This article discusses a study that attempts to reach a better understanding of how the potential franchisees come to their decisions and attempts to compare this process with franchiser's perceptions. It initially focuses on the identification and on the decision-making process of French...