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~person:"Kamakura, Wagner A."
~subject:"Brand management"
~type_genre:"Aufsatz in Zeitschrift"
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THE SElKATSUSHA AND THE FIGHT...
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Estimating promotion response when competitive promotions are unobservable
Moon, Sangkil
;
Kamakura, Wagner A.
;
Ledolter, Johannes
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 503-515
Persistent link: https://www.econbiz.de/10003547883
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