This study presents a general methodology capable of addressing a number of fundamental questions in consumer policy. Are consumers paying more than the minimum price for a given bundle of attributes? If so, what brands cost more than the consumer needs to pay? What would be the degree of...

One of the main problems in assessing the relative efficiency of multiple retail outlets is the fact that customers are an essential component of the "production process" in retailing. Hence, the efficiency of a particular retail store depends both on the seller's and the buyers' efficiency....

This paper presents a framework for organizing and discussing factors influencing consumer choice dynamics, how these factors may be incorporated into models of buyer behavior and problems that may arise in estimating such models. The paper identifies research issues and delineates possible...