Kampmann, Andrea; Pedell, Burkhard - In: Schmalenbach Journal of Business Research (SBUR) 74 (2022) 4, pp. 695-725
In this experimental study, we compare the influence of risk communication in the form of stories versus statistics on the level of investment in a resilience-promoting activity. We also analyze how this influence interacts with time gap and with an individual's preferences for risk and numbers....
