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~person:"Kapferer, Jean-Noe͏̈l"
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Kapferer, Jean-Noe͏̈l
Laurent, Gilles
53
Lambert-Pandraud, Raphaëlle
8
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Les cahiers de recherche / Centre d'Enseignement Supérieur des Affaires ; Ecole des Hautes Etudes Commerciales ; Institut Supérieur des Affaires ; Centre de Formation Continue ; Internat C.E.S.A.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Are early triers innovators?
Kapferer, Jean-Noe͏̈l
;
Laurent, Gilles
-
1980
Persistent link: https://www.econbiz.de/10002183428
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The Underlying Structure of Brand Awareness Scores
Laurent, Gilles
;
Kapferer, Jean-Noe͏̈l
;
Roussel, …
- In:
Marketing science : the marketing journal of the …
14
(
1995
)
3
,
pp. G170
Persistent link: https://www.econbiz.de/10006936044
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