Through our historical analysis of the evolution of biotechnology, we show that highly varied understandings of the value embodied in biotechnology existed. Across three eras (1973-1986 and 1988-2000 and 2003-present), entrepreneurs constructed different economic logics for biotechnology, often...

Despite an increasing emphasis on the role of senior management cognition in shaping organizational action, there have been few attempts to link top management mental models to strategic choice in the face of discontinuous innovation. This paper uses 23 years of data covering 15 major...