1. E-service customization: the provider perspective -- 2. E-service customization: the consumer perspective -- 3. Technologies for e-service customization -- 4. E-service composition -- 5. Service customization strategies -- 6. Business processes design for service customization -- 7. Case...

Web sites become more powerful when they can adjust to their users’ needs. Web personalisation refers to adapting both the content and the presentation of web sites, so that to deliver the maximum effect to the user in the most appropriate way. A main objective of web personalisation is to...