Purpose: This paper aims to present an exploration of possible associations between the Jungian archetypes frequently used in marketing and three well-known products based on artificial intelligence (AI), namely, Sophia, Alexa and Articoolo. Design/methodology/approach: The study conducted...

Purpose: This paper aims to adopt the “simple rules” approach developed by Sull and Eisenhardt (2016) and apply it to explain how corporate social responsibility (CSR) manifests in myriad ways depending on the particular socio-economic and geopolitical context. Design/methodology/approach:...