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~person:"Karray, Salma"
~person:"Ko, Eunju"
~subject:"Advertising"
~subject:"Verkaufsförderung"
~subject:"Werbung"
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Advertising
Verkaufsförderung
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Brand management
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25
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16
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Karray, Salma
Ko, Eunju
Wheeler, Alina
10
Gierl, Heribert
7
Brunner, Christian Boris
6
Septianto, Felix
6
Dens, Nathalie
5
Eisend, Martin
5
Hayes, Jameson L.
5
Pelsmacker, Patrick de
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Romaniuk, Jenni
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Srivastava, R. K.
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Taylor, Charles Raymond
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Voorveld, Hilde
5
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4
Cohen, Justin
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4
Jones, John Philip
4
King, Karen Whitehill
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Lindstrøm, Martin
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Loureiro, Sandra Maria Correia
4
Pepels, Werner
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Roberts, Kevin W. S.
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Schweiger, Günter
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Seo, Yuri
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Vashisht, Devika
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3
Arora, Neeraj
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Bellman, Steven
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Buijzen, Moniek
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Goertz, Susanne
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Gries, Rainer
3
Huber, Frank
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Hudders, Liselot
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International journal of advertising : the review of marketing communications
3
European journal of operational research : EJOR
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of production economics
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
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ECONIS (ZBW)
7
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1
Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
Saved in:
2
Modeling brand advertising with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
Saved in:
3
Fighting store brands through the strategic timing of pricing and advertising decisions
Karray, Salma
;
Martín Herrán, Guiomar
- In:
European journal of operational research : EJOR
275
(
2019
)
2
,
pp. 635-647
Persistent link: https://www.econbiz.de/10011993549
Saved in:
4
Luxury brand advertising : editorial : theory and practice
Ko, Eunju
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 757-760
Persistent link: https://www.econbiz.de/10012260247
Saved in:
5
Luxury brand advertising
Ko, Eunju
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012260268
Saved in:
6
Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
7
The impact of a store brand introduction in a supply chain with competing manufacturers : the strategic role of pricing and advertising decision timing
Karray, Salma
;
Martín Herrán, Guiomar
- In:
International journal of production economics
244
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013185374
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