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Kashyap, Rajiv
Li, Fuan
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International journal of market research : JMRS ; the journal of the Market Research Society
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Brand trust as a second-order factor : an alternative measurement model
Li, Fuan
;
Zhou, Nan
;
Kashyap, Rajiv
;
Yang, Zhilin
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
6
,
pp. 817-839
Persistent link: https://www.econbiz.de/10003781959
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