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How relational embeddedness affects retail buyers' new product selection : Report No. 05-116
Kaufman, Peter; Jayachandran, Satish; Rose, Randall L. - In: MSI reports : working paper series (2005) 3, pp. 141-162
Persistent link: https://www.econbiz.de/10003201801
Cover Image
How relational embeddedness affects retail buyers' new product selection : Report No. 05-116
Kaufman, Peter; Jayachandran, Satish; Rose, Randall L. - In: MSI reports : working paper series (2005) 3, pp. 141-162
Persistent link: https://www.econbiz.de/10009893439
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The Role of Relational Embeddedness in Retail Buyers' Selection of New Products
Kaufman, Peter; Jayachandran, Satish; Rose, Randall L. - In: Journal of marketing research : JMR 43 (2006) 4, pp. 580-587
Persistent link: https://www.econbiz.de/10007301092