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Exploring consumers' product-specific colour meanings
Kauppinen-Räisänen, Hannele; Luomala, Harri T. - In: Qualitative market research : an international journal 13 (2010) 3, pp. 287-308
Persistent link: https://www.econbiz.de/10008901316
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Consumers' experience of food products : effects of value activation and price cues
Lehtola, Katariina; Luomala, Harri T.; … - In: Journal of customer behaviour 7 (2008) 1, pp. 19-29
Persistent link: https://www.econbiz.de/10003721688
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Gamified package : consumer insights into multidimensional brand engagement
Syrjälä, Henna; Kauppinen-Räisänen, Hannele; … - In: Journal of business research : JBR 119 (2020), pp. 423-434
Persistent link: https://www.econbiz.de/10012417006
Cover Image
Exploring consumers' product-specific colour meanings
Kauppinen-Räisänen, Hannele; Luomala, Harri T. - In: Qualitative market research : an international journal 13 (2010) 3, pp. 287-308
Persistent link: https://www.econbiz.de/10009853858