Jain, Nikunj Kumar; Singh, Alok Kumar; Kaushik, Kapil - In: Asia Pacific Journal of Marketing and Logistics 32 (2019) 1, pp. 117-134
Purpose: The purpose of this paper is to analyse service quality in the automobile maintenance and repair industry. A conceptual structural model is developed to investigate the impact of service quality, perceived service fairness and convenience on customer service satisfaction. The impact of...
