Similar Search Results

Barely or fairly balancing drug risks? : content and format effects in direct-to-consumer online prescription drug promotions

Kees, Jeremy; Bone, Paula Fitzgerald; Kozup, John; … - In: Psychology & marketing 25 (2008) 7, pp. 675-691

Persistent link: https://www.econbiz.de/10003748355

Evidence-based cannabis policy : a framework to guide marketing and public policy research

Kees, Jeremy; Bone, Paula Fitzgerald; Dorsey, Joshua D.; … - In: Journal of public policy & marketing 39 (2020) 1, pp. 76-92

Persistent link: https://www.econbiz.de/10012534273

Barely or fairly balancing drug risks? Content and format effects in direct-to-consumer online prescription drug promotions

Kees, Jeremy; Bone, Paula Fitzgerald; Kozup, John; … - In: Psychology & marketing 25 (2008) 7, pp. 675-691

Persistent link: https://www.econbiz.de/10008068015

How confusion impacts product labeling perceptions

Fitzgerald, M. Paula; Russo Donovan, Karen; Kees, Jeremy; … - In: Journal of Consumer Marketing 36 (2019) 2, pp. 306-316

Purpose: Consumer confusion is an often discussed, but seldom investigated, construct central to marketing. This study aims to conceptualize consumer confusion as an intellectual emotion with cognitive and emotional components, and examine it in the context of qualified health claims and...

Persistent link: https://www.econbiz.de/10012073676