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~person:"Keig, Dawn L."
~subject:"Brand management"
~subject:"Internationaler Markteintritt"
~type_genre:"Article in journal"
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Isomorphic pressures, peripheral product attributes and emerging market firm export performance
Brouthers, Lance Eliot
;
O'Donnell, Edward
;
Keig, Dawn L.
- In:
Management international review : mir ; journal of …
53
(
2013
)
5
,
pp. 687-710
Persistent link: https://www.econbiz.de/10010198054
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2
RIMS : a new approach to measuring firm internationalization
Marshall, Victor B.
;
Brouthers, Lance Eliot
;
Keig, Dawn L.
- In:
Journal of international business studies : JIBS ; an …
51
(
2020
)
7
,
pp. 1133-1141
Persistent link: https://www.econbiz.de/10012290856
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