Narrow search
Showing 1 - 10 of 46
Cover Image
Understanding the richness of brand relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
Cover Image
Desingning and implementing brand architecture strategies
Keller, Kevin Lane - In: The journal of brand management : an international journal 21 (2014) 9, pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
Cover Image
Brand experience anatomy in retailing : an interpretive structural modeling approach
Khan, Imran; Rahman, Zillur - In: Journal of retailing and consumer services 24 (2015), pp. 60-69
Persistent link: https://www.econbiz.de/10010528608
Cover Image
Consumer brand relationships : foreword
Keller, Kevin Lane - In: The journal of brand management : an international journal 21 (2014) 5, pp. 365
Persistent link: https://www.econbiz.de/10010410685
Cover Image
Building brand knowledge structures : elaboration and interference effects on the processing of sequentially advertised brand benefit
Heckler, Susan E.; Keller, Kevin Lane; Houston, Michael J. - In: Journal of marketing communications 20 (2014) 3, pp. 176-196
Persistent link: https://www.econbiz.de/10010389736
Cover Image
The brand report card
Keller, Kevin Lane - In: Financial Times handbook of management, (pp. 452-456). 2001
Persistent link: https://www.econbiz.de/10002988429
Cover Image
Engaging luxury brand consumers on social media
Kumar, Vikas; Khan, Imran; Fatma, Mobin; Singh, Amrinder - In: Journal of consumer marketing 39 (2022) 1, pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Cover Image
If all their products seem the same, all the parts within a product seem the same too : how brand homogeneity polarizes product experiences
Smith, Robert W.; Keller, Kevin Lane - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
Cover Image
Do Millennials share similar perceptions of brand experience? : a clusterization based on brand experience and other brand-related constructs : the case of Netflix
Amoroso, Sara; Pattuglia, Simonetta; Khan, Imran - In: Journal of marketing analytics : JMA 9 (2021) 1, pp. 33-43
Persistent link: https://www.econbiz.de/10012487128
Cover Image
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin; Khan, Imran; Rahman, Zillur - In: The journal of product & brand management 25 (2016) 7, pp. 629-641
Persistent link: https://www.econbiz.de/10011616247