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~person:"Keller, Kevin Lane"
~person:"Meffert, Heribert"
~subject:"Marketing management"
~type_genre:"Handbuch"
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Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des
Marketing
Meffert, Heribert
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001401240
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