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~person:"Keller, Kevin Lane"
~subject:"Markenartikel"
~subject:"Marketing management"
~type_genre:"Aufsatz in Zeitschrift"
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Integrating
marketing
communications : new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
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