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Marketing in der räumlichen Pl...
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Marketingmanagement
41
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Marketingtheorie
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Keller, Kevin Lane
Meffert, Heribert
256
Kotler, Philip
241
Bruhn, Manfred
239
Pepels, Werner
149
Nijkamp, Peter
135
Homburg, Christian
112
Glaeser, Edward L.
105
Irwin, Scott H.
94
Fritz, Wolfgang
92
Wiedmann, Klaus-Peter
90
Kaiser, Harry M.
86
Bauer, Hans H.
81
Sheth, Jagdish N.
79
Belz, Christian
77
Tomczak, Torsten
71
Kirchgeorg, Manfred
66
McDonald, Malcolm
65
Reinecke, Sven
65
Backhaus, Klaus
63
Wilson, William W.
62
Good, Darrel L.
61
Esch, Franz-Rudolf
58
Kleinaltenkamp, Michael
57
Diller, Hermann
56
Huber, Frank
54
Kumar, V.
52
Kuß, Alfred
52
Jabbar, Mohammad A.
51
Kreutzer, Ralf T.
50
Piercy, Nigel
50
Armstrong, Gary
49
Jayne, Thomas S.
49
Zerres, Michael P.
49
Ahlert, Dieter
48
Baker, Michael John
48
Brown, Stephen
48
Dichtl, Erwin
48
Kitchen, Philip J.
48
Vrontis, Demetris
45
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Measuring and managing brands
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wi wirtschaft
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Brand management ; Vol. 1
1
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Does marketing need reform? : fresh perspectives on the future
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Legends in consumer behavior
1
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1
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1
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1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
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1
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ECONIS (ZBW)
42
USB Cologne (EcoSocSci)
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1
Marketing
management
Kotler, Philip
;
Keller, Kevin Lane
;
Brady, Mairead
; …
-
2009
-
1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
Saved in:
2
Holistic
marketing
: a broad, integrated perspective to
marketing
management
Keller, Kevin Lane
;
Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 300-303)
.
2006
Persistent link: https://www.econbiz.de/10003430357
Saved in:
3
Marketing
management
Kotler, Philip
-
2009
-
13. ed., international ed.
Persistent link: https://www.econbiz.de/10003685526
Saved in:
4
The
marketing
advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
5
Marketing
management
Kotler, Philip
-
2012
-
2. European ed.
Persistent link: https://www.econbiz.de/10009570770
Saved in:
6
A framework for
marketing
management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766
Saved in:
7
A framework for
marketing
management
Kotler, Philip
-
2016
-
Sixth edition, global edition
Persistent link: https://www.econbiz.de/10011286371
Saved in:
8
Building strong brands in a modern
marketing
communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
9
A framework for
marketing
management
Kotler, Philip
;
Keller, Kevin Lane
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10003229272
Saved in:
10
Marketing
management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
14. ed., global ed.
Persistent link: https://www.econbiz.de/10009299400
Saved in:
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