Fairley, Sheranne; Tyler, B. David; Kellett, Pamm; … - In: Sport Management Review 14 (2011) 2, pp. 141-152
This case highlights issues associated with the Formula One (F1) Australian Grand Prix held in the city of Melbourne, Victoria. The event receives substantial government funding and therefore the worth of the event receives consistent public scrutiny. Jim Kranger, CEO of the Victorian Major...