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Kelly, J. Patrick
Samli, A. Coskun
106
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Improving the Retail Performance by Contrasting Management- and Customer-Perceived Store Images: A Diagnostic Tool for Corrective Action
Samli, A. Coskun
;
Kelly, J. Patrick
;
Hunt, H. Keith
- In:
Journal of Business Research
43
(
1998
)
1
,
pp. 27-38
Persistent link: https://www.econbiz.de/10005477609
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