One of the greatest challenges for the industrial marketing manager is to incorporate the ‘voice of the customer’ into the design of new products and services. In this paper we suggest a three-step approach to fine tune the product and service offerings of the company. We illustrate how to...

Consumer demand for environmental sustainability and for affordable prices calls for cooperation and information exchange in food chains to reduce joint environmental impact, known as externally-oriented environmental management (E-EM). E-EM is increasingly regarded as a management tool to...