Today's demand patterns constantly claim for greener products from more sustainable supply chains. Handling these customer needs puts a constant pressure on the players: Ecological and social issues arise additionally to challenges like technology management and efficiency enhancement....

Today´s demand patterns constantly claim for greener products from more sustainable supply chains. Handling these customer needs puts a constant pressure on the players: Ecological and social issues arise additionally to challenges like technology management and efficiency enhancement....

Nowadays, consumer-to-consumer communication and its impact on purchase decisions have gained substantial consideration owing to digitalization and the emergence of internet-based social media platforms. Social media allows consumers to communicate with thousands of people well beyond their...