Today's demand patterns constantly claim for greener products from more sustainable supply chains. Handling these customer needs puts a constant pressure on the players: Ecological and social issues arise additionally to challenges like technology management and efficiency enhancement....

Klappentext: Der berühmte Umweltwissenschaftler und seine internationalen Kollegen entwerfen Szenarien, wie das Gesicht des 21. Jahrhundert aussehen und die Welt sich in Richtung einer lebenswerten Zukunft entwickeln könnte. Ökoeffizienz ist das neue Leitbild - daß es in der Praxis...

Today´s demand patterns constantly claim for greener products from more sustainable supply chains. Handling these customer needs puts a constant pressure on the players: Ecological and social issues arise additionally to challenges like technology management and efficiency enhancement....

Nowadays, consumer-to-consumer communication and its impact on purchase decisions have gained substantial consideration owing to digitalization and the emergence of internet-based social media platforms. Social media allows consumers to communicate with thousands of people well beyond their...