Today's demand patterns constantly claim for greener products from more sustainable supply chains. Handling these customer needs puts a constant pressure on the players: Ecological and social issues arise additionally to challenges like technology management and efficiency enhancement....

Today´s demand patterns constantly claim for greener products from more sustainable supply chains. Handling these customer needs puts a constant pressure on the players: Ecological and social issues arise additionally to challenges like technology management and efficiency enhancement....

Nowadays, consumer-to-consumer communication and its impact on purchase decisions have gained substantial consideration owing to digitalization and the emergence of internet-based social media platforms. Social media allows consumers to communicate with thousands of people well beyond their...

Nachhaltigere Produkte sind ein zentraler Aspekt einer zukunftsfähigen Wirtschaft. In der vorliegenden Dissertation wird untersucht, wie Konsumgüterproduzenten mit der unscharfen Zielvorgabe „nachhaltig“ in ihrem Produktentwicklungsprozesses umgehen. Dazu werden die Ergebnisse einer...