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Lie, Cheat, and Steal : How Harmful Brands Motivate Consumers to Act Unethically

Rotman, Jeff; Khamitov, Mansur; Connors, Scott - 2017

While brand punishment – through either individual or collective action – has received ample attention by consumer … the consumer is not personally harmed. Across three studies, we examine consumers’ propensity to act unethically towards a … advance implications for consumer psychologists and marketing practitioners and provide avenues for future research in the …

Persistent link: https://www.econbiz.de/10014118213

Fostering and Leveraging Consumer-Brand Relationships : A Psychological Distance Perspective

Connors, Scott; Khamitov, Mansur; Rotman, Jeff; … - 2017

We demonstrate that brand relationships affect perceptions of a brand’s closeness to the self, resulting in mindset congruency effects when matched with an appropriate construal level. Brand relationships that are closer (distal) to the self yield improved evaluations when brand information is...

Persistent link: https://www.econbiz.de/10014121675

Possessive Brand Names in Brand Preferences and Choice : The Role of Inferred Control

Khamitov, Mansur; Puzakova, Marina - 2022

. Smith) affects consumer brand preferences and choice for less familiar brands. Building on the theory of possessions, this …

Persistent link: https://www.econbiz.de/10014085795

ACRoss Space and Time : How Cultural and Institutional Differences Explain Consumer-Brand Relationships’ Differential Effects on Brand Loyalty

Khamitov, Mansur; Wang, Xin (Shane); Thomson, Matthew - 2019

Research on consumer-brand relationships (CBR) has examined the CBR - brand loyalty link, but surprisingly little is …

Persistent link: https://www.econbiz.de/10014105862

How Possessiveness Cues in Brand Names Impact Brand Evaluations

Khamitov, Mansur; Puzakova, Marina - 2019

Drawing from psychological ownership and linguistics theories, we show that compared to a non-possessive brand name, a possessive brand name leads to more favorable brand evaluations and purchase intentions, which is mediated by greater attributions of identity-relevant brand attributes and...

Persistent link: https://www.econbiz.de/10014105863

How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities

Khamitov, Mansur - 2019

link between five consumer-brand relationship constructs and customer brand loyalty. The analysis of 588 elasticities from … brand, loyalty, time, and consumer characteristics. Drawing on these findings, the current research advances implications …

Persistent link: https://www.econbiz.de/10012892343

Toward a Science of Negative Critical Incidents : Bridging Brand Transgression Research and Service Failure-Recovery

Khamitov, Mansur; Gregoire, Yany; Suri, Anshu - 2019

Research on brand transgressions and service failure-recovery appear to study a similar phenomenon, yet both streams developed surprisingly independently and with limited reference to each other. In response, we synthesize the growing brand transgression and service failure-recovery literatures...

Persistent link: https://www.econbiz.de/10013555747

Compared to Dematerialized Money, Cash Increases Impatience in Intertemporal Choice

Duclos, Rod - 2019

When it comes to trading time for money (or vice versa), people tend to be impatient and myopic. Often dramatically so. For illustration, half of people would rather collect $15 now than $30 in three months. This willingness to forego 50% of the reward to skip a 3-month wait corresponds to an...

Persistent link: https://www.econbiz.de/10012893915

A Systematic Review of Brand Transgression, Service Failure Recovery and Product-Harm Crisis : Integration and Guiding Insights

Khamitov, Mansur - 2019

Research studies on brand transgression (BT), service failure and recovery (SFR), and product-harm crisis (PHC) appear to have a common focus, yet the three streams developed surprisingly independently and with limited reference to one another. This situation is unfortunate because all three...

Persistent link: https://www.econbiz.de/10012864617

Is Cash Almighty? Effects of Hard vs. Soft Money on Saving/Investment Behavior

Duclos, Rod - 2017

The now-popular “cash diet” hails that paying in cash is more painful psychologically than via dematerialized money (e.g., credit cards), which in turn helps citizens save more. Paradoxically, we show cash can sometimes backfire (compared to dematerialized money) and cause consumers to save...

Persistent link: https://www.econbiz.de/10012957771