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~person:"Khanyapuss Punjaisri"
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Khanyapuss Punjaisri
Polo-Redondo, Yolanda
77
Wilson, Alan
74
Cambra-Fierro, Jesús
44
Wilson, Alan M.
26
Lucia-Palacios, Laura
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Bordonaba-Juste, Victoria
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Melero-Polo, Iguácel
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Ruiz-Benítez, Rocío
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The role of internal branding in the delivery of employee brand promise
Khanyapuss Punjaisri
;
Wilson, Alan M.
- In:
Advances in corporate branding
,
(pp. 91-108)
.
2017
Persistent link: https://www.econbiz.de/10011584997
Saved in:
2
Internal branding process : key mechanisms, outcomes and moderating factors
Khanyapuss Punjaisri
;
Wilson, Alan M.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1521-1537
Persistent link: https://www.econbiz.de/10009378594
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3
Internal branding as a tool to ensure the employees' brand promise delivery
Khanyapuss Punjaisri
;
Wilson, Alan M.
- In:
Marketing and management sciences : proceedings of the …
,
(pp. 326-329)
.
2010
Persistent link: https://www.econbiz.de/10003950965
Saved in:
4
The role of internal branding in the delivery of employee brand promise
Khanyapuss Punjaisri
;
Wilson, Alan
- In:
The journal of brand management : an international journal
15
(
2007/08
)
1
,
pp. 57-70
Persistent link: https://www.econbiz.de/10003541546
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