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Internal branding as a tool to ensure the employees' brand promise delivery
Khanyapuss Punjaisri; Wilson, Alan M. - In: Marketing and management sciences : proceedings of the …, (pp. 326-329). 2010
Persistent link: https://www.econbiz.de/10003950965
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The role of internal branding in the delivery of employee brand promise
Khanyapuss Punjaisri; Wilson, Alan - In: The journal of brand management : an international journal 15 (2007/08) 1, pp. 57-70
Persistent link: https://www.econbiz.de/10003541546
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Internal branding process : key mechanisms, outcomes and moderating factors
Khanyapuss Punjaisri; Wilson, Alan M. - In: European journal of marketing : EJM 45 (2011) 9/10, pp. 1521-1537
Persistent link: https://www.econbiz.de/10009378594
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The role of internal branding in the delivery of employee brand promise
Khanyapuss Punjaisri; Wilson, Alan M. - In: Advances in corporate branding, (pp. 91-108). 2017
Persistent link: https://www.econbiz.de/10011584997