The strategic renewal literature recognizes that organizations should employ some form of management control system to ensure that their strategic goals and related capabilities are aligned with their environmental conditions, such as the dynamics of environmental change. This chapter focuses on...

In this paper, we highlight some of the challenges and opportunities that social media presents to researchers, and offer relevant theoretical avenues to be explored. To do this, we present a model that unpacks social media by using a honeycomb of seven functional building blocks. We then...

Innovations in mobile technology shape how mobile workers share knowledge and collaborate on the go. We introduce mobile communities of practice (MCOPs) as a lens for understanding how these workers self-organize, and present three MCOP case studies. Working from contextual ambidexterity, we...

Purpose: The purpose of this paper is to introduce, apply and compare how artificial intelligence (AI), and specifically the IBM Watson system, can be used for content analysis in marketing research relative to manual and computer-aided (non-AI) approaches to content analysis....

Traditionally, the term ‘crowd' was used almost exclusively in the context of people who self-organized around a common purpose, emotion or experience. Today, however, firms often refer to ‘crowds' in discussions of how collections of individuals can be engaged for organizational purposes....