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Kim, Dong Hoo
Sung, Yongjun
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Gucci versus Old Navy : interplay of brand personality and regulatory focus in advertising persuasion
Kim, Dong Hoo
;
Sung, Yongjun
- In:
Psychology & marketing
30
(
2013
)
12
,
pp. 1076-1087
Persistent link: https://www.econbiz.de/10010232495
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2
"Where I come from" determines, "how I construe my future" : the fit effect of culture, temporal distance, and construal level
Kim, Dong Hoo
;
Sung, Yongjun
;
Drumwright, Minette E.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 270-288
Persistent link: https://www.econbiz.de/10011859323
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