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Asymmetric and Neighborhood Cross-Price Effects: Some Empirical Generalizations

Sethuraman, Raj; Srinivasan, V.; Kim, Doyle - In: Marketing Science 18 (1999) 1, pp. 23-41

This paper provides some empirical generalizations regarding how the relative prices of competing brands affect the cross-price effects among them. Particular focus is on the asymmetric price effect and the neighborhood price effect. The asymmetric price effect states that a price promotion by a...

Persistent link: https://www.econbiz.de/10008787519

Asymmetric and Neighborhood Cross-Price Effects: Some Empirical Generalizations - Asymmetric price effect is strong with cross-price elasticities but tends to disappear with absolu...

Sethuraman, Raj; Srinivasan, V.; Kim, Doyle - In: Marketing science : the marketing journal of the … 18 (1999) 1, pp. 23-41

Persistent link: https://www.econbiz.de/10006914061