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Perceived Benefits of Retail Loyalty Programs: Their Effects on Program Loyalty and Customer Loyalty
Kim, Hye-Young; Lee, Ji Young; Choi, Dooyoung; Wu, Juanjuan - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 95-113
Persistent link: https://www.econbiz.de/10010135439
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Effect of consumer relationship proneness on perceived loyalty program attributes and resistance to change
Kim, Hye-Young; Kang, Ju-Young M.; Johnson, Kim K.P. - In: International journal of retail & distribution management 40 (2012) 5, pp. 376-388
Persistent link: https://www.econbiz.de/10009963695
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Fashion product display: An experiment with Mockshop investigating colour, visual texture, and style coordination
Wu, Juanjuan; Ju, Hae Won; Kim, Jieun; Damminga, Cara; … - In: International journal of retail & distribution management 41 (2013) 10, pp. 765-789
Persistent link: https://www.econbiz.de/10010179616