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Kim, Jihye
Kim, Soojin
60
Aizawa, Naoki
35
Rhee, Serena
20
Krueger, Dirk
19
Cole, Harold L.
16
Fang, Hanming
15
Karahan, Fatih
9
Kim, You Suk
7
Kim, Yongjae
5
Krishna, Arunima
5
Cole, Harold
3
Fu, Chao
3
Hwang, Jiyoung
2
Kim, Honsoo
2
Kim, Jeong-Nam
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Kim, Wonshik
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Kwa, Kai Xiang
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Mommaerts, Corina
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Yang, Kyung Hoon
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Jung, A-Reum
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Ki, JaeSeok
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Kim, Kimin
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Kim, Mi-Lyang
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Kim, Young Jin
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Journal of marketing communications
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Journal of promotion management : JPM
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The efficacy of cause-related marketing within a social network : the effects of congruency, corporate credibility, familiarity of cause brands, and perceived altruistic motive
Kim, Jihye
;
Lee, Jaejin
;
Kim, Soojin
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 429-455
Persistent link: https://www.econbiz.de/10011849978
Saved in:
2
Metaphor as visual thinking in advertising and its effects : focus on brand familiarity and product involvement
Kim, Soojin
;
Kim, Jihye
;
Kim, Eunice
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 654-672
Persistent link: https://www.econbiz.de/10011799553
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