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WOM and social media : presaging future directions for research and practice
Kimmel, Allan J.; Kitchen, Philip J. - In: Journal of marketing communications 20 (2014) 1/2, pp. 5-20
Persistent link: https://www.econbiz.de/10010243434
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Word of mouth and social media : introduction
Kimmel, Allan J.; Kitchen, Philip J. - In: Journal of marketing communications 20 (2014) 1/2, pp. 2-4
Persistent link: https://www.econbiz.de/10010243437
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WOM and social media : presaging future directions for research and practice
Kimmel, Allan J.; Kitchen, Philip J. - In: Word of mouth and social media, (pp. 4-4-19). 2014
Persistent link: https://www.econbiz.de/10010409817
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Word of mouth and social media
Kimmel, Allan J. (contributor);  … - 2014
Persistent link: https://www.econbiz.de/10010413386