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King, Charles W.
Rogers, Everett M.
71
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Public policy and marketing thought : proceedings from the 9. Paul D. Converse Symposium
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Diffusion research in marketing
King, Charles W.
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Public policy and marketing thought : proceedings from …
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(pp. 65-75)
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1976
Persistent link: https://www.econbiz.de/10002208517
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